1.1 Personal Data
Bookhound wants to make sure any customers or website users can keep control of their personal data. To do this, the user can modify their preferences for phone email and direct marketing communications and how their personal data may be processed contacting the Bookhound Customer Services Team below or by sending us an email to firstname.lastname@example.org. The user also has the right to be informed of how their personal data is used and processed. The user has the right to access and to rectify the personal data held by Bookhound. The user can request to receive this personal data In a commonly used and machine readable format. The user can also request for any personal data to be erased on the understanding that Bookhound will no longer be able to provide the level of service expected.
What information does Bookhound collect and why?
Bookhound collects data directly from users when an order form or a registration is placed on the Bookhound website, or via a completed paper or telephone order.
Personal data which includes name contact details and any transactional information.
Any information that user includes in the correspondence sent to the company. Website usage information such as the user’s IP address, browser type, page views and information about use of the Bookhound website.
See section 1.3 below for more information about cookies.
The purpose of Bookhound's collection of personal data is to:
The purpose of collecting data on the Bookhound website usage and traffic data is to :
Understand the way users interact with the Bookhound website. Enhance the Bookhound website design layout, functionality and the user’s experience as a whole. Ensure users enjoy relevant products and services on offer.
How does Bookhound utilise user data and for how long do Bookhound keep it?
When a user orders a Bookhound product, we process a customer’s personal data to manage their account, and to fulfil and manage their orders. The basis on which Bookhound processes customer’s personal data in this regard is to fulfil any contractual obligations as a vendor to them.
When a user grants Bookhound permission, we will use the user’s contact details such as email, postal address or phone number to communicate information that Bookhound believes will be of legitimate interest to that user. Such information may include promotions, offers, new products and service updates. The basis on which Bookhound processes personal data in this regard is only when it has been granted the user’s full and relevant consent.
When Bookhound is given the relevant permission by the user, we will share the user’s email, postal address or phone details with other organisations owned by the same Parent Company, BLUE 14 D2C Ltd and other carefully selected partners for up to 5 years. The basis upon which Bookhound shares this data is with the user’s full consent. If the user does not wish to receive any communications from third parties, they can click on the unsubscribe link at the bottom of each email, or by contacting the Bookhound Customer Service centre noted in section 1.1 above or by visiting the contact us section on the Bookhound website.
There are other instances in which Bookhound may process users personal data and they are listed below as follows:
The basis by which Bookhound processes user data in the manner described above is for Bookhound's legitimate business interest. Whenever Bookhound processes data for legitimate business interest purposes, we will always ensure that customers personal data rights are protected. Bookhound may process and retain customers personal data for up to 5 years after the last transaction with Bookhound.
In return, the user endeavours to communicate accurate name, address, email address and other contact information, which they may or may not have granted permission for that data to be used for promotional purposes, is also accessible by Bookhound, which as such is acting in its Legitimate Interest, From the time this data has been provided by the Customer and indicated that it can be used by Bookhound, if there is a problem of sending or receiving mail electronically or via the post as a result of a move, transfer or closure of the mail or email account, then the company, acting in its Legitimate Interests, may use any remaining contact within its means to contact the user.
Users have the right to object to this process and if they wish to do so they should please contact the Bookhound Customer Services Team, the details of which are noted in section 1.1 above or via our contact us page. Users should bear in mind that if they object to usage of data for legitimate business interest reasons then this will affect Bookhound's ability to carry out certain tasks and services that benefit the customer.
Bookhound may share user information with other BLUE14 D2C companies and suppliers to fulfil any contractual obligations to customers for the purposes described above. Bookhound, BLUE14 D2C Group companies operate and work with companies throughout the world. If user data is transferred to countries outside of the European Economic Area (EEA), that personal data will be protected by the same standard general data protection regulations (GDPR).
Bookhound informs the user of their rights to register with the Telephone Preference Service (TPS), which protects those on its registry from contacted by cold calling or any other form of unrequested telephone solicitation by Bookhound or any Third Party. Bookhound is in no way responsible to administer registration of the TPS or to update it on behalf of or for any of its users.
A cookie is a small file which is placed on the user’s hard drive or mobile phone / tablet preferences during a website visit. This file enables the user to move quickly around Bookhound website. It is also designed to identify returning users. Bookhound also uses a cookie to track a user’s sessions and preferences. Bookhound uses this information to find out which products and website features are the most popular and to utilise this information collected to show the user relevant content in the future.
Users can opt out of cookies by rejecting this request by Bookhound, when they first visit the Bookhound website or by sending us an email to email@example.com.
To be able to provide the best possible level of service, Bookhound may use reputable third-party re-marketing solutions to advertise across the Internet. The solutions will display advertisements to users based on what parts of the Bookhound website they have viewed by placing a cookie on their web browser. This cookie does not in any way identify users or give access to their computer or other devices. The cookie is used to indicate which other websites that the user may have visited, or a particular page so that Bookhound can show the user offers and advertisements relating to that page. Re-marketing solutions allow Bookhound to tailor its marketing better to suit users needs and display advertisements that are more relevant to them. If users who visit the Bookhound website, don not wish to generate such remarketing cookies, they can opt out in the following ways:
To opt-out of usage of cookies and pixel tags on the retro website please click here or send us an email to firstname.lastname@example.org.
Bookhound uses reputable third-parties to deliver emails. These third-parties use unique identifiers and invisible images, often called pixel tags or clear GIFs to perform message opening sensing, message format sensing and click through sensing on behalf of Bookhound to bring users more relevant information and offers.
Users have the right to opt out of cookies and pixel tags. If they wish to do so please contact us:
Hotline: 08000 557 997